During the 16th Edition of the Silmo d’Or Awards, the new Serengeti® Polar PhD™ lens has distinguished itself by winning this important award thanks to the synergy with Intercast.
Launched in March, the Serengeti® Polar PhD™ lens, winner of a Silmo d’Or in the ‘Lens’ category, is a new polarized, photochromic lens created in an exclusive partnership between Intercast Europe and Serengeti Eyewear.
This state-of-the-art lens is the result of the latest technological advances created for photochromic, polarized lenses. The polarizing layer of the Serengeti® Polar PhD™ lens is engineered directly onto the back surface of the lens utilizing Intercast’s Advanced Polarized Surface Technology™, thereby avoiding the disadvantages of conventional film-based polarized lens construction.
The photochromic technology is incorporated into the Serengeti® Polar PhD™ lens. This means that the lens automatically lightens and darkens according to changing light conditions. The photochromic properties are engineered as part of the lens, not as a coating, providing the highest level of photochromic performance throughout the life of the lens. The lens combines Serengeti’s state-of-the-art Spectral Control®, Intercast’s Advanced Polarized Surface Technology™, and the attributes of Trivex® material, such as lightness and durability, combined with superior optical quality.
The Serengeti® Polar PhD™ lens showcases the full capabilities of the NXT® lens platform.
Serengeti is a registered trademark and Polar PhD is a trademark of Bushnell Outdoor Products. NXT® is a registered trademark and Advanced Polarized Surface Technology is a trademark of Intercast Europe S.r.l. Trivex is a registered trademark of PPG Industries.
For further information for SERENGETI
European Press Manager
Tél. + 33 1 41 44 92 06
Eyewear Global Director
For further information for INTERCAST
Tel. +39 045 8020006
Fax +39 045 590740
Contact: Cecilia Zanasi
INTERCAST EUROPE S.r.l.
Via G.Natta 10/A